Created in collaboration with legendary Japanese artist Hajime Sorayama (who also helped design some of the clothes), Dior’s Men’s Artistic Director Kim Jones did nothing to mask his ultra-modern aspirations for the Parisian house: Right from the futuristic set up to the metallization of Dior signature products – grey slim-fitting suits, robotic co-ords, satin polo necks, logo-heavy jumpers, tactical cargo pants and a shiny saddle that’s guaranteed to be a hot buy in 2019.
Jones cleverly borrowed from Dior’s archives (the floral runway, immaculate tailoring and the show’s location that paid homage to Monsieur Dior’s fascination for Japan); then bolstered it with his signature stamp of fusing classic and current; couture and sport. The clothes were a perfect harmony of Dior’s elegant codes and the current demand for hype-heavy merch. For Jones, it’s very evidently about the now and the new. In the front row, a long line of Dior patrons, from A$AP Rocky and Bella Hadid to David Beckham and Ezra Miller, cheered on. Beckham, perhaps, eyeing the tailored suits, while A$AP Rocky wondering how many more silver pants he can fit in into his wardrobe.
